The National Beef Association (NBA) is calling into Hexham as part of a spring tour.
The NBA will visit marts across England to meet producers at store cattle and suckled calf sales, including Hexham on Friday, May 6.
The roadshow will be visiting livestock markets through to next month in a show of support for the important role marts play in the industry and to meet farmers to discuss current issues in the beef sector.
NBA chief executive Chris Mallon said: “We are keen to support livestock marts and the key role they play in helping beef farmers obtain the best prices.
“We’re looking forward to getting out on to the road to meet farmers face to face, find out what grassroots challenges they are facing and discuss how the NBA and the marts system can work together to boost the British beef sector.”
The events will focus on engaging with farmers to discuss how they can tackle problems and find out how they can take advantage of current trends in the industry to improve their businesses.