A rural public relations specialist has been passing on her tips to the next generation of farming leaders.
Barbara Huddart, who runs Wooler-based Glendale PR and Marketing, has been sharing her expertise with Newcastle University agriculture students.
It’s important to realise that a huge amount of thought goes into creating a successful farm diversification.Barbara Huddart
The third year students, who are working on a final year project on farm diversification, heard from the Northumberland farmer’s daughter after she was invited to speak to them.
Barbara’s business is well known across northern England and southern Scotland for its work to promote the agricultural and rural sectors.
She said: “At Glendale PR and Marketing, we have worked with many farming businesses over the years, a number are now market leaders in their sectors and highly visible both regionally and nationally, but it’s important to realise that a huge amount of thought goes into creating a successful farm diversification.
“I spoke to the students about the different steps, from assessing an idea, understanding how to market, brand and promote it to customers, and then using PR and social media to get the message out to as wide an audience as possible.”
Barbara’s presentation provided the students with an insight into the practicalities of completing this important element of their degree programme.
Simon Parker, lecturer in Farm Business Management at Newcastle University, said: “It is essential that students are exposed to real life business situations in their farm management course.
“As part of that, they need to meet people and businesses who have specialist farming and agricultural knowledge that they are willing to share with the next generation.
“We’d like to thank Glendale PR and Marketing for talking to students and giving them some great ideas, as well as the practical background, to help with this project.”
Glendale has been working with businesses across the region for more than 20 years.