Drinks firm warming up as new product hits shelves

David Ainsley, from Spirit of Northumberland, with bottle of Percy Warmer in the Black Swan in Alnwick.
David Ainsley, from Spirit of Northumberland, with bottle of Percy Warmer in the Black Swan in Alnwick.

A north Northumberland drinks company, which has been making waves with its beer, is now expanding its range of iconic rum.

In January 2012, operating company Spirit of Northumberland Ltd was formed as Ian Linsley, the owner of Alnwick Brewery and Alnwick Rum, was joined by Chris Walwyn-James and David Ainsley to push the firm forward.

New beers followed including Alnwick Brown Ale, Fair Comment and Hotspur Scotch Ale, based on a very old Edinburgh recipe, first used by the original Alnwick Brewery in the form of Hotspur Export.

In July this year, Ian decided to take a step back and a new board of directors was formed as David and Chris were joined by David’s son Hamish, Ian Robinson, from Newcastle, and Keith Stephenson, a Sunderland man, who has taken on the role of chairman.

And they are hoping that new product, Percy Warmer, will make a splash, having received their first full batch of 50cl bottles and miniatures last Thursday.

An initial pre-production batch was available for the Alnwick Food Festival this year, but sold out by noon on the Saturday.

A blend of Alnwick Rums, Lindisfarne Ginger Wine and exotic spices, the 27.5 per cent proof liqueur is designed to be either an after-dinner drink or something to warm you up following a day of outdoor pursuits, like walking, shooting or even golf, on a chilly Northumbrian day.

“That’s really what Percy Warmer is all about,” said David.

Its inspiration comes from both a whisky mac – a cocktail made with whisky and ginger wine – and a Percy Special, well-known from the hunt.

And there is more on the cards, with Alnwick spiced and white rums in the pipeline, for which Spirit of Northumberland would welcome suggestions for names – especially ones which promote Alnwick and its history, but also something ‘young and trendy’.

If any stockists are interested in Percy Warmer, contact info@alnwickrum.com

Visit www.spiritofnorth umberland.com for more.