Bedmax appointment tasked with finding new markets

Gemma Dresser
Gemma Dresser

Equine bedding manufacturer, Bedmax shavings, has announced the appointment of Gemma Dresser as area sales manager for the north of England and Ireland.

Gemma joins Bedmax from Farmway Ltd/Mole Country Stores in Alnwick, where she worked for three years in sales and administration before moving into the role as duty manager.

In her new position, she will be part of the company’s UK-wide sales team and she will be responsible for identifying new opportunities for Bedmax shavings. She will also be required to develop the sales of Stockmax to the farming, game and poultry sectors and the sale of Hotmax fuel logs.

Having previously worked as a freelance groom, Gemma understands the care and attention to detail which horses require to maintain their optimum performance. She is fully aware that a bespoke dust-free bedding product such as Bedmax can make a difference to the well-being of all stabled horses.

Gemma said: “Having been the first company in the UK to manufacture dust-free tailor-made shavings, Bedmax really is internationally renowned, so I am thrilled to have the opportunity to work for an industry market leader and to be part of such a well-respected company.

“In my new role, my aim is to further develop sales with existing customers and to identify new customers for all of our products.”

In addition to her previous role with Farmway Ltd/Mole Country Stores, Gemma has also worked as an assistant yard manager at Bildworth Equestrian in Nottingham where she was responsible for breaking and training horses, and also preparing horses for sale and competition.

Bedmax, which has held a Royal Warrant from the Queen since 2008, has regularly topped equine industry trade body polls as the UK’s most popular horse bedding. It has also been a recipient of the BETA UKTI Award for outstanding export achievement.

Tim Smalley, managing director of Bedmax said: “We are very much looking forward to Gemma joining the sales team specifically to develop sales within the northern region from Cheshire and Yorkshire in the south up to the Scottish Borders.

“She will work closely with our existing network of loyal customers, retailers and yards identifying new opportunities.”