Beauty-salon owner praised by Lord Sugar

An Alnwick businesswoman has won acclaim from Lord Alan Sugar, praising her for impressive sales of an established skincare range.

By The Newsroom
Wednesday, 4th October 2017, 1:55 pm
Updated Wednesday, 4th October 2017, 2:27 pm
Jane Williams
Jane Williams

Jane Williams, of Enhance Beauty Rooms, on Bondgate Without, has recently started to stock Tropic products.

The range was launched a few years ago by 2011 Apprentice finalist Susan Ma and subsequently won investment from Lord Sugar.

And to recognise Enhance’s bumper sales of Tropic items, Jane was invited to a glitzy ceremony, hosted by Lord Sugar and Ma.

Jane said: “Because we sold so many Tropic products in the first month of stocking them, I was invited to the ceremony in Shropshire and was congratulated on stage by Lord Sugar for my sales of Tropic products.

“They are 100 per cent natural and you get amazing results with them. They are affordable luxury products.”

Enhance is holding a Tropic skincare event on Saturday, October 28, from 9am to 1pm.

Attendees will receive a 30-minute Tropic facial, a glass of fizz, personalised skincare advice, a gift with purchase (minimum spend applies) and the chance to enter a raffle. Christmas products and sets will also be in stock.

There is a £20 booking fee, redeemable on two or more purchases on the day.

Tropic products are available from the salon or can be purchased online via

It is not the first time that Jane has been recognised for her industry performance.

In 2013, she was named as Fake Bake Therapist of the Year at the prestigious English Hair and Beauty Awards.

A year later, the salon won North East Beauty Salon of the Year. Enhance has been a finalist in this category on numerous occasions.