New £300,000-backed leisure amenities at a Bamburgh holiday park have been unveiled by a family-run firm which is proud of its place in Northumberland’s tourism market.
Visitors to the Glororum Holiday Park this coming season will be greeted with a new children’s play area and more static caravan pitches following the substantial cash injection by owner Northumbrian Leisure Limited.
Ahead of English Tourism Week, which runs until Sunday, Berwick MP Anne-Marie Trevelyan paid a visit to Glororum last week to see the work for herself and officially open the new children’s play facilities.
Mrs Trevelyan said Northumbrian Leisure’s investment was to be applauded in light of the growing importance of caravan holidays to the UK’s domestic travel market.
It is estimated that £1.95billion was spent on caravan holidays in the UK in 2015 – with the figure for 2016 likely to be higher still with increasing numbers of people now choosing staycations over foreign travel as the weak pound pushes up the cost of overseas trips.
Mrs Trevelyan said: “This latest investment from Northumbrian Leisure is both timely and welcome.
“Northumberland needs high-class holiday parks that will attract visitors back to the county time and again and ensure we can continue to compete on the national stage.
“Tourism is vitally important to Northumberland both in terms of inward investment and jobs, and with figures showing that staycations are continuing to rise, it is imperative that we can hold our own in the domestic holiday market.”
Since buying Glororum in 2008, Northumbrian Leisure has invested more than £1.6million in upgrading the site’s facilities to boost caravan tourism in the Bamburgh area.
Owner Nigel Thompson said: “I am proud that Northumbrian Leisure can play its part in Northumberland’s growing tourism industry.
“Tourism is critical to Northumberland’s economy and here in Bamburgh, the shops, cafés, and visitor attractions will all gain from the enhanced facilities and improved visitor offer here at Glororum.”
He added: “Since acquiring Glororum nine years ago we have not rested on our laurels and have continued to invest in a site that has a special appeal to visitors, boasting one of the best locations in Northumberland with Bamburgh Castle as a backdrop, miles of golden sandy beaches on the doorstep and the Lindisfarne National Nature Reserve just a short walk away.”
The updated play facilities and 15 new luxury static caravan pitches have been launched in time for the start of the 2017 tourist season with Easter just around the corner.
The new static pitches all have electricity connections and fresh and grey waste disposal, while touring caravans have easy access to a luxury shower and toilet block and indoor washing area opened in 2013 as part of a previous £500,000 investment in Glororum.
Mr Thompson said: “As a private, family-run firm, Northumbrian Leisure wants to be able to share in what is a burgeoning holiday market, while at the same time playing its part in bringing jobs and money into the local economy.
“This latest £300,000 investment is a sign of our continued commitment to the Bamburgh area, this part of north Northumberland, and tourism as a whole in the county. We want Northumbrian Leisure Limited’s growing success to be something everyone can share in.”
Northumbrian Leisure owns three holiday-park sites in Northumberland – at Glororum, Bamburgh; Golden Sands, Cresswell; and Riverside, Warkworth – as well as Sandhaven at South Shields.