Back at the cutting edge - Motorola to revive the Razr phone
One of the must-have mobiles of the early 2000s, the Motorola Razr was a sleek slimline flip phone that dominated the market. Now, more than a decade on, it looks like it's making a comeback.
Once the best-selling flip phone in the world and one of the best selling mobiles full stop, the Razr was a style icon but as technology advanced and the all-conquering iPhone brought a new must-have look to phones it fell out of favour.
Now, however, Motorola has hinted that the flip phone could be returning.
A teaser video uploaded to YouTube and named 06.09.16 features a era-exact host of cheesy early-Noughties high school students parading around with their Razrs but comes with the tagline “Flip back to the Razr days of yesteryear and get ready for the future”.
The video’s title refers to the date of the Lenovo Tech World conference, where an announcement on the replacement for Motorola’s flagship Moto X is expected.
Motorola is saying little else at the moment but industry experts believe that the video could indeed be a precursor to a new clamshell phone.
Whatever form the new handset takes it’s guaranteed to be a massive step up from the original Razr.
Stylish it may have been but its 2.2-inch non-touch screen, 0.3 megapixel camera and rudimentary web access are woeful in today’s world of octa-core beasts with multiple cameras and endless connectivity possibilities.
The new handset is expected to run Google’s Android operating system and come with specifications to take on the big players in today’s mobile market such as Apple and Samsung.
While flip phones declined in popularity in Europe, they have remained popular in Japan and the market is, in fact, growing. Analysts believe that a growing number of older users who don’t want all the bells and whistles of most modern smartphones could be driving up the demand and that Europe could follow in Japan’s footsteps.