Amble has slipped down to second place in a race to win a national award and share a prize pot worth tens of thousands of pounds - so the town needs your votes before Friday's deadline.
The seaside destination has been named as a finalist in The Great British High Street Awards 2015. It is in the running to clinch the title of Coastal Community and is up against Bognor Regis, in West Sussex, and the Welsh town of Prestatyn in the category.
A public vote is key to helping the Friendliest Port take the prize and people are being encouraged to go online and support the town. A judges’ verdict is also crucial and a crack-team of industry experts visited Amble on Tuesday, October 27, to see for themselves the town’s qualities, which includes its new and impressive Harbour Village.
The awards are split into seven categories, including Market Town, Village and City Location, and winners in each section will bag a share of a prize pot worth £80,000, which includes expert training and tailor-made tips from Google’s training taskforce.
At the end of last month, Amble was leading the Coastal Community category, but now, it has been announced that the town has fallen to second spot, behind Prestatyn, so community leaders have launched a final push for votes before the deadline, with public voting closing at midnight on Friday.
Julia Aston, from Amble Development Trust, said: "We've worked hard to make sure Amble is a lovely place for local people to live and work in. Being named a finalist in the Great British High Street competition has given our retailers a real boost. The judges that came to the town were very impressed with Amble and the great strides we've made in the past few years.
"Now our high street has been buzzing and we’re already feeling the benefits. But to win would mean the world to us. The voting is incredibly close and every vote counts. So please get yours in before Friday."
The Great British High Street Competition 2015 is run by the Department for Communities and Local Government and sponsored by Boots, Costa, Post Office, Marks and Spencer, Tesco and the British Council of Shopping Centres. It is one of a number of initiatives to help champion high streets as the cornerstones of the community.
High Streets Minister Marcus Jones said: "The excitement this competition has generated has been proof that the local high street is the life and soul of towns, villages and cities across the country.
“It’s also been great to see the innovation that’s going on to make sure the high street is the go to destination for years to come. Amble has done fantastically well to make it to the final, but the result is still in the balance. If you cherish your local shops, pubs and restaurants get online and cast your vote."
To vote for Amble, visit thegreatbritishhighstreet.co.uk. One vote per email address per day will be counted.