Legendary laundry brand Dr Beckmann has, for the first time in its history, changed its name - to celebrate International Women’s Day.
The brand, beloved by domestic gods and goddeses everywhere, has changed its name to Dr Beckwoman to celebrate the landmark occasion.
To commemorate the special day – on March 8th – the company has re-branded one of its most popular products and even changed its colour-scheme from the famous Beckmann blue to International Women’s Day purple.
Limited edition boxes of best-selling Glowhite have been given a top-to-tail International Women’s Day makeover, complete with that splash of purple, front and center on its iconic boxes.
The bold change of name from Dr Beckmann to Dr Beckwoman acknowledges the special day and pays tribute to gender equality worldwide.
Dr Beckmann spokeswoman, Susan Fermor, said: “Not only are we changing our name to Dr Beckwoman on special limited-edition packs, we will also be making a cash donation to the women’s non for profit, Girls Out Loud.
“Though our best-selling products are purchased by both men and women, the main body of our sales are to women. And we wanted to do something to celebrate each and every one of them, and the important roles they all play, on International Women’s Day.
“Girls Out Loud does incredibly important work to celebrate and support female empowerment in the hope that the gender equality gap continues to reduce both nationally and globally and we are thrilled to support them.”
Girls Out Loud is a multi-award winning social enterprise dedicated to raising the aspirations of teenage girls in the UK. The charity sets out to empower girls to find their voice via a range of programmes designed to instill confidence, emotional resilience, self-assurance and self-esteem.
Dr Beckmann has also officially launched its Dr Beckwoman of the Year awards to coincide with International Women’s Day. Fans of the brand have chosen three inspirational women to celebrate in the awards this year.
Hugely popular cleaning influencer Mrs Hinch, TV star Stacey Solomon and reality TV star and TV presenter Vicky Pattison have been recognised as the inaugural Dr Beckwomen of the Year for 2020.
Susan Fermor added: “We are sending love and respect to all the incredible women around the country on this special day by rebranding as Dr Beckwoman in their honour.
“We are also delighted to name our three inaugural Dr Beckwomen of the Year and celebrate their contribution ahead of International Women’s Day. All three were hugely popular choices among our fans and have each provided inspiration for women across the country in the last year.”
On partnering on the campaign, Girls Out Loud Founder & CEO, Jane Kenyon said: “We are delighted to partner with Dr Beckmann on this year’s IWD campaign. Unity is power and although I would be the first to celebrate our progress towards equality, in reality, we still have a way to go.
“We all have a responsibility to ensure we respect and celebrate our differences alongside putting equality up front and centre – without it we are doing a great disservice to our young women and ultimately we will all miss out.”
This year, International Women’s Day’s mantra is that An equal world is an enabled world. It challenges both men and women to help forge a gender equal world by celebrating women's achievements and raising awareness against bias in order to take action for equality.
As part of family run ACDOCO, Dr Beckmann is dedicated to providing the best quality products to tackle all laundry, textile and household cleaning.
For stockist information visit www.dr-beckmann.co.uk