Berwick Community Trust takes on key role in driving town's tourism recovery
Berwick Community Trust has taken on responsibility for the town’s main tourism marketing platform.
Visitberwick.com was previously owned by Berwick Town Council and has undergone significant redevelopment in recent years.
Much of the improvement has been down to the Berwick Welcome Visitor Project, funded by a £304,000 grant from the Government’s Coastal Community Fund.
Welcome Visitor project officer, Jenna Shields, will continue to promote the town through her role as the Trust’s tourism officer.
Ann Turner, operations director of Berwick Community Trust, said: “We have been pleased to be the lead partner for the Welcome Visitor Project.
"The Trust recognises the economic importance of tourism, in particular the local jobs supported.
"We are committed to supporting the rebuilding of the tourism sector and this new post for the Trust will be dedicated to that task ensuring the town's visitor offer is fresh and engaging.”
Jenna said: “The Welcome Visitor Project has been grateful for the support of partners, local businesses and the 220 local people who have become Berwick ambassadors and have helped our visitors to make the most of their visit.
"As we look forward to welcoming tourists and visitors in 2021 we are developing new promotional materials.
"There will be a new Berwick Guide 2021, available in print and online.
"Visitberwick.com will be the go to place for the latest visitor information, helping visitors make the most of Berwick and helping Berwick businesses make the most of tourism.”
Berwick Town Council clerk, Gareth Davies, added: "The town council's role is to support innovation, to enable change and to help bring projects to fruition.
"The decision of the Trust to take on VisitBerwick is a vindication of that approach, and we're delighted that we will continue to support them as they work to build Berwick's visitor offer and to grow tourism's contribution to our economy."
Economic impact data previously published by the Berwick Welcome Visitor Project includes the statistic that 478,450 people visited the town in 2019 – up by 1.1 per cent on 2018.
Visitor expenditure rose 2.1 per cent to £55.88million, with the town welcoming 110,870 overnight visitors and 367,580 day trippers.