Northumberland man's mental health message goes global

An Amble man’s charity work around mental health has gone international and garnered attention from some of the UK’s most popular YouTube stars.

Monday, 6th January 2020, 6:00 am
Bruce Durham from Amble, started his Youtube channel – BelievingBruce- only a few months ago, and has already gained over 20,000 subscribers.

Bruce Durham started his YouTube channel only a few months ago, and has already gained over 20,000 subscribers and amassed nearly 1.5million views on his channel.

“I run my own company, Huddle Culture, which delivers employee engagement programmes focused around mental health,” he explained.

“I help companies increase performance and reduce accidents, stress and anxiety by creating collaborative environments that allow high performing teams to thrive.”

He says the aim of his BelievingBruce channel is to take the information he delivers on a global basis, and put it on offer to the man or woman in the street that doesn’t work for corporate organisations.

“With mental health being such a hot topic at present, I wanted to create a series of videos that people can watch at any time, to see if it can help them.”

Bruce has worked for 15 years in and around psychological performance and behavioural science.

“Every single person has their own issues going on, regardless of where they come from or what sex they are or where they work,” he explained.

“I deliver a philosophy that centres around the fact that we all think, feel and act in ways that are unique to us.”

After one of Bruce’s videos went viral with nearly 400,000 views, Bruce has now been on prime time Sky Sports Boxing, ITV News and various newspapers and radio shows promoting mental health awareness.

He was also asked to deliver a special one-off session by Newcastle United at St James’ Park on International Men’s Day to raise awareness of speaking up.

He has also received shout outs from global YouTube stars like Joe Weller.

‘While it’s nice to get this recognition from the media and famous people, it doesn’t really change the core focus which is to help anyone become a better version of themselves through being more aware of the stories that we create in our head,” he said. Being more in control of our thoughts and feelings helps 10 out of 10 people, every time.”