How to choose a funeral director

When it comes to your funeral, or that of a loved one, you need to trust who you choose to help with the arrangements.

Promoted by William Purves
Wednesday, 19th May 2021, 8:11 am
A promise that’s worth something – “we’ll help you when you need it the most”

Choosing a funeral director is not an everyday purchase. It can be influenced by those used by generations before, who is nearest or just whoever offers the lowest cost.

The promise made by William Purves teams in Alnwick, Amble, Ashington, Blyth, Guide Post, Morpeth, Monkseaton, Rothbury and Shiremoor, is this: we’ll help you when you need it the most.

That promise pivots on four key values: compassion, dedication, integrity and respect.


Our staff choose to do this job because we care deeply about families. We care that you successfully arrange a send-off that’s just right based on what’s important to you and your loved ones. For some, that road is well trodden and for others, it’s the first time. But for all it’s an emotional time to make big, unfamiliar decisions.

Our team offer experience, patience, time and a lot of understanding. Which is why compassion for bereaved families is our number one value.


From the first time someone comes into our care, we treat them with the same respect we’d apply to our own family, throughout their final journey. And for those left behind, we ensure they can lean on our experience, have the time, space and support to arrange the funeral they really want, not one that is convenient for us.


We’re transparent about what’s involved in a funeral and also how much it will cost. No upselling, no hidden extras, no surprises. We don’t charge extra for viewings, Saturday morning funerals, out-of-hours removals or for any extra staff needed on the day.

Delivering the highest standards of service matters to us: ensuring you get the support you need and earning your trust along the way.


Our dedication sets us apart too. From offering a single point of contact throughout rather than a split team or a call centre to being available 24/7, 365 days a year. And the little things we do such as picking up clothing, delivering ashes, returning jewellery and other valuables.

After the funeral, we don’t stop caring. Families can access our complimentary bereavement support in a variety of ways.

Funeral directors come in all shapes and sizes. So do funerals. But getting it right should be the shared goal between arranger and funeral director.

Free planning ahead expertise is available now too – from checklists to trigger awkward conversations with loved ones, to free plans of wishes or choose one of our prepayment funeral plans.

Our promise is that we will support you, and your loved ones, in arranging the funeral that’s just right.

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