Prudhoe-based Essity has donated 60,000 loo rolls to Northumberland County Council to be distributed as part of its support delivering emergency parcels for those most at risk from the coronavirus.
The company, which is one of the largest employers in Northumberland, produces more than a third of toilet rolls sold in the country.
Essity’s UK operations director for consumer tissue, Tony Richards, said: “Prudhoe Mill has been making tissue products on this site for 50 years, and as the town’s biggest employer – and second largest in Northumberland – we really value our links with the community.
“When the coronavirus pandemic first kicked off, it seemed you couldn’t open a newspaper or turn on a television without seeing selfish shoppers panic-buying loo rolls.
“There was never a shortage, thanks to the huge stocks in our supply chain. But it quickly became apparent that vulnerable members of society were unable to get hold of this household essential as shops simply couldn’t fill their shelves fast enough.
“So, we were delighted when Northumberland County Council rose to the challenge and provided a way of getting our product into the hands of people that urgently needed it.”
A community shielding hub set up by the council at Blyth Sports Centre and the authority has been working closely with food industry partners, local suppliers and the voluntary and community sector to get it up and running.
Coun Cath Homer, cabinet member for the community and voluntary sector said: “We want to say a huge thank you to Essity for this incredibly generous donation.
“These food parcels are essential in helping support the most vulnerable and at risk at this time and to have the support of one of the main employers in our county is phenomenal.
“The response from businesses, communities and individuals who have offered their help, whether through donations such as this or by volunteering, is outstanding.”
For anyone struggling with support needs, the council has set up a Community Response Hub as part of Northumberland Communities Together -email [email protected], or call 01670 620015 between 9am to 6pm, seven days a week.