Tour of Britain delivers £4.25million boost to Northumberland and the North East

The Tour of Britain cycle race boosted the local economy by more than £4.25million, an independent report has revealed.

Tuesday, 18th February 2020, 3:32 pm

Last September’s event saw an estimated 175,000 people turn out to welcome and cheer on the cyclists along the 114-mile stage from Berwick to Newcastle won by Dylan Groenewegen.

Figures reveal that 78% of the spectators came from outside the region, with 12% opting to stay overnight - with an average spend of nearly £147 per group of visitors (based on a family of four).

Many shops, cafes, bars, hotels and restaurants along the route reported brisk business, with day visitors spending an average of £74 per group.

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Dylan Groenewegen takes the the 114-mile stage from Berwick to Newcastle. Picture by Zac Williams/SWpix.com

More than half those surveyed said the day inspired them to take up cycling, or cycle more often in the future.

A total of 20 teams, with 120 riders from 26 countries took part, with live coverage of the race broadcast to 190 countries worldwide. The event was won by Mathieu van der Poel.

Leader of Northumberland County Council, Peter Jackson said: “The financial boost to local businesses from the Tour was quite remarkable.

“For every pound invested, we saw over 10 times the return in the local economy and it was great to see the event so well supported within North of Tyne.

Riders pass Alnwick Castle on the 2019 OVO Energy Tour of Britain. Picture by Zac Williams/SWpix.com

“The route showcased some of the most iconic and stunning scenery and landmarks in Northumberland and put the county well and truly in the spotlight.

“The Tour of Britain really shone a light on everything that’s great about Northumberland, and it has never been a better time to visit.

“Northumberland is open for business and is an incredible place to live, work, invest and visit.”

The North of Tyne Combined Authority approved a funding award of £400,000 for Northumberland County Council to bring the Tour to the region.

The peleton passes Bamburgh Castle. Picture: SWPIX

North of Tyne Mayor Jamie Driscoll said: “The Tour of Britain is just the beginning. We’re going to be supporting lots more events in the North of Tyne region with a particular emphasis on developing local festivals that provide lasting benefits to local communities.”

Large crowds for the start of the Berwick to Newcastle stage. Picture: SWPIX