Michael's new job is a real family affair
A trainee technician from Ashington is carrying on a family tradition after landing job at a leading medical supplies firm.
Michael Davis has joined Peacocks Medical Group as a trainee technician – following in the footsteps of his father, Simon, has been technician with the company for 28 years.


With a technical degree under his belt, the 22-year-old wanted a hands-on role but because he already holds a degree, was not eligible for the company’s apprenticeship scheme.
Recognising his talent, Peacocks employed him directly as a trainee and he will learn his trade through the company’s dedicated inhouse training programme.
The Newcastle-based firm provides life-changing orthotic healthcare equipment.
Michael, said: “I have been at the company for two months in the metalwork department and I’m really enjoying it.
“I already had a lot of knowledge on the company through my father and it’s great to have the opportunity to work alongside him each day.
"It’s been really beneficial to me to lean into his experience.”
He added: “I very much enjoyed my degree but getting a hands-on role was something I was really keen to explore and I’m glad I did.”
Peacocks Medical Group, which has recently opened a manufacturing facility in Sheffield, currently has seven apprentices, two in orthotics, three in manufacturing and one in IT and finance.
Since 2024, three manufacturing apprentices have qualified, 10 staff have undertaken work experience in the head office, 29 trainee technicians have been recruited straight into the factory to be trained in-house and there have been 21 clinical placements.
David Stevens, chief executive said: “Peacocks Medical Group is founded upon family values. Our chair, Chris Peacock, is fourth-generation in the business and family values drive our company culture.
“We warmly welcome Michael into the company. His enthusiasm and inquisitive nature blended with his father’s expertise and know-how is the perfect combination.”