Iconic toy store giant Hamleys to open pop-up shop in Metrocentre

Occupying over 2,000 square feet in the Green Mall at Gateshead’s Metrocentre, the new pop-up shop will open to eager customers tomorrow (Thursday, October 22) – although an exact time has not been set.

Shoppers will step into a magical toy wonderland that is stocked with an array of toys ranging from the traditional to the high-tech, games and puzzles to arts and crafts, famous brands such as Lego, Barbie, Playmobil and LOL – and of course its Exclusive Hamleys toys including their iconic Hamleys Teddy Bears.

Bosses say Hamleys’ unique approach focuses on ‘bringing toys to life’ for children and families by actively encouraging children to play with the toys in store or by engaging with expert toy demonstrators.

Shoppers will be able to meet an array of Hamleys characters, take part in interactive toy demonstrations and enjoy special appearances from the world of TV and film to create even more excitement.

Mr. Sumeet Yadav, chief executive officer of Global Retail Business, Reliance Brands Limited at Hamelys, said: “For 260 years we have welcomed families through our doors for a unique Hamleys experience.

"Now, we are thrilled to be bringing the Hamleys magic to our newest location, Metrocentre, and put a smile on the faces of all those who visit us here in the North East. At Hamleys, it’s not just about toys, it’s about creating lasting memories for children and adults of fun and joy, and the toy is a bonus”.

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