Digital platform aims to put apprentices in the picture
A Northumberland-based human resources business has launched a digital platform aimed at making apprenticeships more accessible, transparent, and connected for the next generation of talent in the region.
Smart Start Careers has unveiled ApprenticeStart – highlighting opportunities across a wide range of sectors and also offering guidance, practical tools, and tailored support to people seeking to take the apprentice route into employment.
At the same time, it aims to give employers and training providers a more direct and effective way to engage with potential candidates.
Founder of the Haydon Bridge-based firm, Jo Leniewski, says the platform has been launched to meet an increasing interest in apprenticeships – from both school leavers and people looking for a career change.
She said: “Increasingly, school leavers and professionals are prioritising work-based learning routes that lead directly to meaningful employment.
“In response, organisations are rethinking how they attract and develop talent for the long term.”
Ms Leniewski – who has worked in recruitment and training with major firms including Sage and EDF – says she believes many people are put off apprenticeships because the process can feel like “an obstacle, not an oppotunity.”
She added: “ApprenticeStart was developed to change that.
“We have built a platform that puts people first, giving them the clarity, confidence and support to take that first step, while helping employers connect with talent in a more meaningful, human way.”
ApprenticeStart was developed to connect with platforms like TikTok and Snapchat, providing accessible, engaging, and relevant content.
For more details, go to https://www.apprentistart.org.uk/