Dicksons store opens in Blyth following £100,000 revamp
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The Links Street store is the 33rd in the South Shields-based company’s portfolio and the first to showcase its newly designed logo.
Working with PR firm, Gardiner Richardson, the team spent time researching and re-branding to create the new look using shades of red, white and brown.
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Hide AdSpeaking on the new creative decisions around the branding, Retail Growth Director, Mike Dickson says, “It’s about giving customers what they want and of course keeping up with evolving appetites.


“We are constantly bringing out new products like our deli ranges, barista coffees and protein salad bowls, but we also need to make sure we look attractive too.”
Although there may be some customer concerns that the brand is moving too far away from its roots, Mike gives his reassurance that they still hold the same hearty values.
“We know all too well that people can get attached to the branding they see when they're going about their weekly shop, or popping in to see us for lunch,” he said.
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Hide Ad“But we want to stress that no matter what changes are made externally, we are still the same family business, feeding the hard-working region with top quality products.
“Just as the food we make has evolved over the years, so have the places we make it.”
The new logo, along with the new tag-line, ‘Dicksons, Making your Day Since 1953’, will eventually appear along all its storefronts and packaging will also be swapped in major supermarkets.
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