LNER celebrates Tyne Bridge with face mask design
Face masks with a design inspired by Newcastle’s iconic Tyne Bridge are being launched.
It is one of three regionally-inspired face masks hand-illustrated to celebrate popular destinations on the LNER route – Edinburgh, London and Newcastle.
The reusable face masks will be available for customers to purchase online for use when travelling on train services, where face coverings are now mandatory in England and Scotland.
Customers can select a uniquely-designed thistle, Tyne Bridge or London Eye face mask, with 100% of the proceeds going to the official LNER charity partner, Campaign Against Living Miserably (CALM).
LNER communications director, Kate McFerran, said: “We know how passionate our customers and colleagues are about the great towns and cities of the LNER route.
"The Tyne Bridge is one of the most iconic bridges on our route and our trains pass across it daily, the hand-illustrated design perfectly represents how LNER stands alongside the community in Newcastle.
"Whilst we all adjust to these new ways of going about our daily lives, including using our services, we wanted to ensure that customers and colleagues could travel safely and in style.
“Of course, we’re also interested to see if there’s any regional rivalry when it comes to finding out which is the most popular design.”
The launch of the locally-inspired face mask designs is the latest in a series of measures by LNER to support local communities whilst ensuring the safety of customers, including a directory on the LNER website featuring a list of local businesses producing face coverings.
Throughout the pandemic, LNER has continued to support local communities on the route, with stood-down colleagues undertaking more than 5,000 hours of volunteering as LNER Reserves, including in food banks, food distribution centres and tackling loneliness by staying in touch with otherwise isolated members of the community.
Alongside this, LNER food supplies that would have otherwise gone to waste have been supplied to those who most need them.
The face coverings will be available online from https://www.personalisedfacemask.com/lner/ for £13.50.