This is how Northumberland families have been reacting to the UK's coronavirus lockdown - as told by Google data

Northumberland residents have continued to successfully shun most shops under lockdown, Google data shows – but are still lingering in groceries and pharmacies.
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The latest weekly Google report shows a second successive rise in shopping visits across the UK, after First Secretary Dominic Raab warned any change to social distancing rules would risk a second peak of the coronavirus.

The tech giant uses location data from phones and other personal devices to track trends in people's movement in the home, retail and recreation establishments, grocery stores and pharmacies, public transport hubs, and parks and green spaces.

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The third of its reports, which charts the six weeks up to April 11, shows retail in Northumberland has seen the biggest drop-off in activity across the five non-residential categories – 78% below normal levels.

However, this is a smaller drop than the UK average, with footfall down 81%.

But when it comes to grocery stores and pharmacies, footfall in Northumberland has now only fallen by 24%.

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That was the second consecutive increase in the use of grocery stores and pharmacies in the area – the previous week it stood at 36% below usual levels, following an initial drop of 42%.

Google data has revealed how residents have reacted to the lockdown in terms of their shopping habits.Google data has revealed how residents have reacted to the lockdown in terms of their shopping habits.
Google data has revealed how residents have reacted to the lockdown in terms of their shopping habits.
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All three reports are compared against a five-week period between January 3 and February 6, to establish a normal baseline.

Dominic Raab, continuing to stand in for Prime Minister Boris Johnson, said the UK has not reduced the rate of infection of Covid-19 enough to allow strict measures to be lifted.

He said: "The very clear advice we have received is that any change to our social distancing measures now would risk a significant increase in the spread of the virus.

"That would threaten a second peak of the virus, and substantially increase the number of deaths. It would undo the progress made to date, and as a result, would require an even longer period of the more restrictive social distancing measures."

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Mr Raab said there was "light at the end of the tunnel" but right now we are at a "delicate and dangerous stage of this pandemic" and urged UK citizens to be patient a while longer.

Northumberland has also seen a 57% drop in footfall in parks and green spaces, but with people allowed out to exercise once a day, the Communities Secretary urged local authorities not to close any more parks.

Speaking at a daily press conference from Number 10, Robert Jenrick said: "While the virus does not discriminate, we know that the lockdown is much harder for people who don’t have a lot of living space, who don’t have a garden, and who don’t have anywhere for their children to run around.

"That’s why I have made it clear to councils that all parks must remain open.

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"For the health of the nation, people should be able to safely enjoy fresh air and green space."

The full results for Northumberland are:

Trips to retail and recreation establishments had been 80% below normal, but have since increased to 78%

Footfall in grocery stores and pharmacies had been 36% below normal, but have since increased to 24%

Workplaces had seen a 51% drop, and have since further decreased to 55%

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Visits to parks and green spaces had been 53% below average, and are now 57% below

Visits to public transport stations had been 52% below average, but have since increased to 51%

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