Its Catch My Drift project is working towards protecting and reviving threatened habitats and providing refuge for different species on the East Chevington reserve, near Druridge Bay.
Now, Co-op shoppers can support its community education programme and activities in local schools each time they shop.
Every year the Co-op Group chooses a new list of local causes and the East Chevington project is set to receive member funds until October from shoppers at the Hadston and Amble stores.
Each time a member shops at their local Co-op store throughout the UK, 1% of what they spend on selected own-brand products and service goes to the Local Community Fund.
They can then go online and select which cause they want their own 1% to go to.
Project officer Sophie Webster said: “This is wonderful news and for us to be supported by not one but two Co-op stores really has brightened up what would otherwise have been a very drab, locked down January.
“The Hadston and Amble Co-ops are real hubs of the community and vital to people living in the area, now, more so than ever.”
Since it started in April 2019, the Catch My Drift project team has liaised with 11 local organisations including care homes, women’s institutes and Hadston House Youth and Community Projects, recruited 57 volunteers who completed 1,331 hours of wildlife surveys recording 438 species including 276 new records and welcomed 10,000 visitors to the 185-hectare site.
Shoppers can log on to www.coop.co.uk/membership