Shoppers have steadily returned to the town centre since the reopening of non-essential shops on June 15.
Fine weather has also helped, notably on Saturday when shoppers enjoyed strolling the streets and taking in the new-look market.
Lisa Aynsley, chairman of Alnwick Chamber of Trade, said: “The first week back has been a positive one, and we're expecting it to continue as more of the national brands reopen.
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Alnwick town centre.
“I was overwhelmed at just how many of our local supporters came out last Monday – exactly the confidence boost we all needed.”
With pubs, restaurants and cafes now getting the all clear to reopen from July 4, she hopes it will provide a further boost to local business.
Social distancing guidelines remain in force, both inside shops and in all outside areas.
The Northumberland Gazette is also campaigning for people to #SupportLocal and help the local economy get back on its feet.
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Shoppers enjoying the sunshine on Narrogate.
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