Alnwick wig business helping women overcome trauma of hair loss

When Natalie Robinson started losing her hair, the trauma she went through led to her setting up a wig supply business.

Sunday, 12th July 2020, 6:56 pm

Her Alnwick-based business, Lovely Locks, is now helping women suffering hair loss through cancer treatment or alopecia across Northumberland and Tyneside.

Natalie said: “Losing your hair when you’re a lady is a massive thing.

“I lost my hair eight years ago due to alopecia universalis and I really struggled because I had no support.

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Natalie Robinson of Lovely Locks in Alnwick.

“I was 40 at the time and it came out so fast. At first there was a tiny spot on the back of my head about the size of a 5p piece but six weeks later I didn’t have anything left. I thought I was dying.

“I really didn't want to go through all the pain of injections in my head and decided to embrace this condition and have fun having a different hair style whenever I wanted.

“At the time I went to a wig fitting shop in Newcastle but it was always a real trek and I always felt that it would be great if other women in that position didn’t have to travel so far.”

The opportunity came around two years ago when she joined forces with hairdresser Kirsty Sample at Capella hair salon on Narrowgate.

Natalie did the required training and secured a contract to supply wigs to Northumbria and Newcastle hospitals.

Wigs range hugely in price from £60 to over £1,000 for those made of human hair but financial support is available through NHS vouchers.

“Most are made from acrylic and they’re lovely and soft,” says Natalie.

She also provides a customer fitting service.

“You can’t just put a wig on out of a box and expect it to look right,” she explains. “It has to be trimmed and custom-made to suit the individual.

“Women come from all over the place now but there still aren’t enough people who know about it,” said Natalie.

For more details call 01665 606158 or email [email protected]

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