Alnwick businesswoman appears in latest Visa advertising campaign to promote local shopping

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An Alnwick shopkeeper has made an appearance in Visa’s latest advertising campaign encouraging shoppers to support local businesses.

Lisa Aynsley, who owns menswear boutique Hotspur 1364 on Fenkle Street, begins and ends the online ‘Where You Shop Matters’ promotion alongside independent traders from across the country.

“It’s been a tough time for businesses recently, like mine,” she says in it. “Now, more than ever where you shop matters.”

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The campaign has been timed to coincide with many non-essential businesses due to reopen on June 15 after the coronavirus lockdown.

Lisa Aynsley in Visa's latest 'Where You Shop Matters' promotion.Lisa Aynsley in Visa's latest 'Where You Shop Matters' promotion.
Lisa Aynsley in Visa's latest 'Where You Shop Matters' promotion.

Lisa, who is chairman of Alnwick Chamber of Trade, said: “The Where You Shop Matters message is even more important now. It was great fun to do – all filmed with social distances measures in place – but there’s a serious message.

“It’s superb that a global name like Visa UK are once again standing strong beside our local high streets.”

It came about through Lisa’s previous involvement with Visa.

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Last Christmas, she helped to coordinate an Alnwick shopkeepers advert showing business owners and staff singing along to Queen's 'Somebody to Love'.

The previous year she made a spoof video of Visa's 2018 Christmas advert with her staff singing Mariah Carey’s All I Want For Christmas is You which proved hugely popular on social media and earned her the nickname ‘Copycat Lisa’.

Advertising bosses at Visa were so impressed that they got in touch and asked her to pull together fellow Alnwick traders for a follow-up.

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