Harry Potter’s Alnwick Castle crowned UK’s most iconic filming location
Alnwick Castle has been revealed as the UK’s most iconic filming location, according to a recent study.
Television programmes and films shot across the UK are playing an increasingly important role in shaping where Britons choose to travel, according to new research commissioned by Enterprise Mobility.
The study reveals that 40% of UK holidaymakers surveyed have visited a destination after seeing it featured on screen.
The trend is particularly fuelled by younger generations, with the figure increasing to 58% for 18–34-year-olds.
The study also revealed that Britain's most iconic filming locations were Alnwick Castle, for its feature in Harry Potter, alongside London landmarks featured in James Bond.
Ryan Johnson, Senior Vice President for Enterprise Mobility UK and Ireland, said: "Film and television are increasingly influencing how people choose where to travel, particularly when it comes to discovering destinations across the UK.
"Our research shows that screen-inspired travel is no longer limited to visiting a famous landmark. For many people, it has become part of how they plan holidays, short breaks and journeys closer to home.”