WATCH: Northumberland farmer launches ‘Keeping Up with the Cowdashians’

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A Northumberland butcher has created his own reality show which starts today.

It was launched as an online reality program which is the brainchild of Great British Meat Company Director, Sam Wass.

The boss of the firm created the concept as a fun way of highlighting the quality of locally sourced produce while poking fun at reality TV stars in general.

Sam said: “We studied charts of the Cheviots and searched the peaks of the Pennines to find the coolest cows in Christendom for this show.”

In the first show “Ooo-arr the Cowdashians” we are introduced to the five sisters at their home in Hadrian’s hills – Wallsteads Farm – and the farmer charged with keeping them in check, Alastair Patterson.

“I don’t know what kind of drama people are looking for with reality TV, but if they want to watch videos of cows eating grass, wandering around and dropping cow pats then they’re in for a treat,” Alastair said.

The Cowdashians were all raised at Wallhouses Farm in Northumberland, which is named after Hadrain ‘Wall’ the historic Roman border between England and Scotland, which is where the farm is located.

Sam was keen to look at ways of highlighting the company’s passion to source produce regionally and came up with the Cowdashian concept to poke fun a celebrity culture.

Sam said: “We are not aiming for Oscars with this, it’s all a bit of farmyard fun and hopefully will make people think a little bit about where their food comes from and how it is produced.”

You can watch the first episode here.