Word of cancer charity Daft as a Brush has spread to Europe.
An Italian television company was filming the work of the charity at Alwinton Show this afternoon.
Daft as a Brush, which was set up by Brian Burnie after his sold his home Doxford Hall, which he had converted into a luxury hotel, was sponsoring the fell races at the last country show of the season.
Voluntary staff and 12 of its ambulances were also on hand. Mr Burnie said he was hoping to “inform everyone in Europe about a world-class cancer patient care transport service”. The programme is due to be broadcast on prime-time television in Italy on Monday evening.
Sir Leonard Fenwick, chief executive of the NHS Newcastle-upon-Tyne Hospital Trust, presented the fell-race awards.
The junior race was won by Ben Pickett, 15, from Kielder; second was Ben Dewhirst, 16, from Rothbury; third was Jamie Lawson, 14, from Corbridge.
The adult race was won by Nick Swinburn, from Rothbury; second was Josh Tighe (not local) and third Tom Cornthwaite (not local).