BAGS of rubbish have been collected, railings painted and graffiti removed as part of a spring clean-up carried out by volunteers in Alnwick.
The town’s Chamber of Trade (ACT) has led the attack on grime in the run-up to the main tourist season.
Now its chairman has made an appeal for people to take more pride in the community by not carelessly discarding waste in the first place.
Carlo Biagioni organised two street cleans over consecutive weekends and described the amount of litter collected by his team as ‘shameful’.
He is now writing to schools and groups within Alnwick to raise awareness of the importance of keeping the town clean, given its profile as a key tourist destination.
“Alnwick was beginning to look somewhat jaded and, as the town relies heavily upon tourism, we felt that visitors would probably feel that our town was looking extremely neglected,” he said.
“It’s not the kind of impression we should be aiming for.
“Over two consecutive Sundays, we managed to clear the car park at the rear of St Michael’s Lane, spruce up the Corn Exchange area and tidy up the floral boxes around the tower.
“We literally collected tonnes of rubbish, which the council helped us dispose of, and generally picked up litter along the streets.”
Mr Biagioni added: “Alnwick is not a huge industrial area which generates its own wealth and we must try to encourage visitors to come to the area.”
Volunteers are welcome to join future projects and can contact ACT on 01665 602787.
ACT will also be holding its annual general meeting on Wednesday, at Alnwick Town Hall from 6.30pm. All welcome.