Robson Green’s Tales from Northumberland series is boosting the profile of the county, a holiday-cottage owner has claimed.
Clive Sykes, of Sykes Cottages, said that searches on the company’s website for Northumberland holiday cottages have increased by 23 per cent since the first episode aired on Monday, October 28.
Millions of people have been watching the show, with viewing figures hitting the four million mark for last week’s show, which saw Green visit Bamburgh Castle and swim with seals.
Mr Sykes, whose business offers around 200 holiday properties in the area, said: “The show is boosting interest in the region.
“It’s a very beautiful and ridiculously under-rated holiday area.
“I’m delighted to see the county getting so much exposure.”
Tales from Northumberland follows Green as he travels the length and the breadth of the county by land, sea and air.
During the course of the eight-part series, he comes across things he’s never seen before and discovers a side of the county that he never knew.
He immerses himself in many of the unique experiences the area has to offer and it gives him the chance to encounter all walks of Northumberland life.
Episode five, to be screened at 8pm this Monday, captures Green’s visit to Rothbury Traditional Music Festival.
During his time at this year’s event, which took place from Friday, July 19, to Sunday, July 21, the Wire in the Blood star also tried his hand at dialect poetry.
Festival chairman Barry Chalk will remember the experience for a long time.
He said: “To be approached by ITV was a bit of a bolt out of the blue. I don’t know how they got to hear about the music festival.
“To have him come along to the event, watch what was going on and mingle with the crowd was fantastic.
“He seemed to thoroughly enjoy himself and to have him take part in the novice section of the dialect poetry was the icing on the cake.”
Mr Chalk said the show is a fantastic showcase for the county and hopes it will draw even more crowds to next year’s festival.
He added: “It highlights the wealth of tradition we have in our music and language and brings it to the attention of a much bigger audience.”
During the episode, Green meets Kathryn Tickell, who is an acclaimed performer of the songs and smallpipes of Northumberland. He also heads out to sea, to experience coble fishing from Amble.