Traders in Alnwick have hailed the first Small Business Saturday in the UK as a success, but it is now a case of building on the momentum.
The campaign, which was run nationwide on Saturday, was designed to encourage people to shop locally and support small, independent businesses.
A number of traders in the town offered special deals and discounts to try to tempt the shoppers in, while Alnwick Markets’ Christmas event hosted music and furry fun with Barnacre Alpacas.
Common Bellman John Stevens was also going around the town informing people what was going on.
Chairman of Alnwick Chamber of Trade, Carlo Biagioni, said: “The majority of traders have said it’s been a positive Saturday.
“Quite a few people have said they have taken more and, in general, it was a good day, especially for the coffee shops and gift shops.
“We are going to build on that, because we can’t just rely on a Saturday once a year.
“I think it made a difference having the music and entertainment in the Market Place, plus the nice weather helped.”
Paul Scrimshaw, who runs Marilyn and Melrose in Narrowgate with his wife Karen, said: “It was very busy and we had a good Saturday, but this time of year, we would expect the town to be busy.
“We had several customers saying they were determined to try to shop locally this Christmas.”
As part of the day, the shop held a raffle to win a £45 Voyage Maison cushion. The winning ticket was number seven and the winner should contact Marilyn and Melrose to collect their prize.
In the run-up to Small Business Saturday, various members of the Government underlined the importance of small firms, which represent 51 per cent of private-sector employment in the North East.
In the region, a total of 134,000 small businesses employ 333,000 people.