A north Northumberland country-concept store, which is constantly expanding its offering, has diversified further by setting up its own radio station.
As customers walk round the showrooms of the Old Dairy in Ford, they may think that they’re listening to Radio 4.
There are interviews and features about travel and food featuring the likes of chef Michel Roux, experts from the BBC Antiques Road Trip and Drew Pritchard from the Salvage Hunters programme and motorsport broadcaster Murray Walker.
You can even hear the story of Ford itself and how Lady Waterford came to the village in 1859 and lived in Ford Castle for the next 30 years.
Keith and Lynne Allan, who, five years ago, set up the Old Dairy, are one-time BBC radio reporters and producers who did indeed work for Radio 4, so setting up their own broadcasting facility at the Old Dairy was a perfectly natural thing to do.
They said: “We love radio, and as travel writers and radio journalists, we’ve interviewed some well-known and fascinating people over the years so why not let our customers listen to their stories?
“We also keep adding to it with our latest news at the Dairy as well as including any other interesting interviews and features we do.”
For more about the store, visit www.theolddairyinford.co.uk