Steve Cram launches new festival to help boost tourism in Northumberland

From left Ruth Dickinson, Steve Cram, William Charlton and Anna Charlton on their marks for Mestival.
From left Ruth Dickinson, Steve Cram, William Charlton and Anna Charlton on their marks for Mestival.

North East athletics legend Steve Cram has revealed details of a new event designed to bring more visitors to Northumberland in the summer.

Mestival, which will include a 10K messy obstacle race, will be a one-day, family-friendly festival at Hesleyside, near Bellingham, the ancestral home of the Charlton family since 1343.

The event will take place on Saturday, July 2, in the grounds of the historic estate and other attractions include live music, children’s activities, a tented village of exhibitors and locally-sourced food and drink.

Mestival is the brainchild of Steve Cram, who developed the idea with Hesleyside’s owners William and Anna Charlton, and the Northumberland National Park team.

It will be organised by Cram’s company Events of the North, in partnership with the Charltons. Central to the festival will be the 10K run that takes in much of the estate, challenging participants with obstacles and mud, while rewarding them with sweeping views and providing an exciting spectacle for other visitors to the event.

Runners will set off in waves during the day and will start and finish in the festival village, which will be the base for Mestival’s many other attractions and activities. Youngsters will also be able to get into the thick of the action in a series of junior runs.

Hesleyside is a historic family home in the heart of the national park, set within grounds landscaped by Capability Brown. The Charltons, who first occupied the land in 1157, built Hesleyside in 1343 and have played a significant role in the long story of the Borders, with the house providing a link to the lawless era of the Reivers.

Now the home of William and Anna and their young children, the land has been continuously inhabited by the same family, in an unbroken line, since the reign of Richard the Lionheart.

Steve Cram said: “We’re really excited about Mestival – the concept has huge potential and people are going to absolutely love the location at Hesleyside. This event will be a fantastic summer day out for the whole family and it’s going to introduce more people to a really beautiful area in Northumberland National Park.”

William and Anna Charlton were thrilled to be hosting the challenging and fun event at Hesleyside and said: "It’s an opportunity for us to share Hesleyside’s beautiful parkland, ancient woodlands and scenic moorlands with the wider public. We’re proud to be working with Events of the North and the Northumberland National Park and invite people to come and challenge themselves and experience part of Northumberland’s most beautiful and historic landscape.”

Ruth Dickinson, community enterprise officer at Northumberland National Park Authority, said: “We think that Mestival is a great idea. Whether you’re a runner or not, this thrilling day full of mud, music, laughter and fun promises to have something for everyone right in the heart of our wonderful national park.”

For more information about Mestival and to book places at the event, visit www.mestival.co.uk, email info@mestival.co.uk or follow @runmestival on Twitter. To find out more about Hesleyside, visit www.hesleysidehall.co.uk.