Coquetdale businesses affected by a road closure following a nearby landslip may receive huge reductions in business rates.
The B6344 between Rothbury and Weldon Bridge has been shut since Boxing Day and is not expected to reopen this year.
Now traders could be given a welcome boost.
Coun Steven Bridgett said: “Following a request I made to the business rates team at County Hall, they have carried out a review of business rates in Coquetdale and have identified 30-plus businesses so far that are potentially able to receive a reduction in business rates of between 50 and 100 per cent.
“The county council has also notified the Valuation Office at HM Revenue and Customs that some Coquetdale businesses may wish to make an appeal as a result of the potential impact of the landslip on local trade.
“The business rates team will contact businesses in Coquetdale and explaining the process should they wish to appeal for a reduction in their business rates.”
He said it was important to do everything possible to support the local economy.