A CARAVAN park owner is investing £500,000 to improve facilities as part of a drive to bring more visitors into north Northumberland.
Northumbrian Leisure is transforming temporary pitches at Glororum caravan park near Bamburgh into 42 state-of-the-art touring pitches to draw more caravanners into the area.
The trend for staycationing doesn’t look like going away as holidaymakers continue to keep a tight hold of the purse strings in the uncertain economy. More people looking for a bargain break means that space for touring caravans is at a premium in Northumberland during the summer months.
The extra facilities at Glororum – which has views of the coast, an Area of Outstanding Natural Beauty and Bamburgh Castle – will provide an additional draw for the area. Cresswell-based Northumbrian Leisure, which owns three other North East caravan parks, has been working to improve the offer at Glororum since taking over the site four years ago.
Nigel Thompson, who owns and runs the company with wife Sandra, said: “Glororum has to have one of the best locations of any caravan park in the North East and we are keen to create facilities which match its unbeatable surroundings.
“The improvements mean we will have one of the best sites for touring caravans, which play an important part in north Northumberland’s tourist trade. This is helping to create a much needed tourist resource which will attract more visitors and their spending power into the area.”
Both caravan owners and visitors will benefit from the improved facilities coming on line at the park, which is also close to the historic island of Lindisfarne, miles of sandy beaches and country walks.
Mr Thompson said: “Our investment in Glororum will certainly enhance the visitor experience and stay quality for existing owners at the park. We are keen to bring new caravanners into the area, who in turn bring valuable extra spend and trade into the local economy.
“We want to create a synergy with other tourist accommodation providers, businesses and attractions in the area to contribute towards the area’s visitor draw while being mindful of conserving what is an incredible part of the world.”
Northumbrian Leisure’s holiday park portfolio includes Warkworth and Cresswell, where Northumbrian Leisure’s management hub is based at the company’s five-star rated Golden Sands Holiday Park. The company also owns Sandhaven Caravan Park in South Shields.