Pupils given chance to design festival logo

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OLYMPIC chiefs have finally agreed on the name of the festival surrounding the torch visit to Alnwick next June – and local children are now being asked to design a fitting logo.

The London Organising Committee of the Olympic and Paralympic Games (Locog) has given the official go-ahead for the week-long celebration to be called the ‘Festival of Alnwick – in Celebration of London 2012’.

It will lead up to the arrival of the Olympic torch in the town on June 14, the only overnight stop in Northumberland, as the iconic flame winds its way around the British Isles, which will include a massive roadshow in Alnwick Pastures during the evening.

A committee of local businesses, council, social and media representatives is now laying the foundation for the community event, which hopes to have as many different groups, clubs and organisations as possible playing a part.

And they are seeking local schools to help fly the flag by designing a custom logo for the Festival of Alnwick.

It will be a challenge, as the design must not feature the Olympic rings or any other official Olympic logo or the torch.

Judges will also be looking for a design which is eye-catching, relatively simple, sums up Alnwick’s festival ambitions and can be taken forward beyond the Olympic year to promote future festivals by simply removing the rider ‘In Celebration of London 2012’.

The committee is keen to extend the festival in coming years to become an annual centrepiece for community and sporting groups to showcase their activities, following the demise of the traditional Alnwick Fair in 2008 after 40 years at the heart of the town.

Co-ordinator Karen Larkin said: “We want everyone to get involved in this festival and this is a great way to give local children ownership of the branding.”

The logo design winner will receive a family VIP invitation to the festival’s gala closing ceremony.

To enter the competition, send in your designs to the Northumberland Gazette, 32 Bondgate Within, Alnwick, NE66 1PN, including the child’s name, age and school, plus a parent or guardian’s contact telephone number.

The format must be no larger than A4 and all entries must be submitted by the end of February, 2012.

l Already, several sporting and social groups have pledged their support for the festival and the Gazette will running a series of profiles on those grouips and their plans for next June over the coming weeks.