An Alnwick shopkeepers’ group is launching a new initiative which they hope will spruce up the town’s shopping streets.
The Alnwick Chamber of Trade’s (Act) ‘Quality Street’ campaign will encourage retailers to sign up to a voluntary code of conduct, with participants agreeing to keep their shopfront clean, tidy and freshly painted.
The idea for the scheme came from Act vice-chairman David Taylor, who said he hoped the scheme would give retailers a sense of ‘common purpose’.
“I thought, ‘Well, what can we do to improve the shopping experience and make it more distinctive?’” he said.
He said that he hopes around 80 per cent of the town centre’s businesses will sign up.
Mr Taylor added that while the scheme was mainly aimed at independent shops, Act would also ask local chain stores to become involved.
“Some are guiltier than the independents for the look of their shops,” he said.
Participating shopkeepers will display a ‘Quality Street’ badge in their windows.
Act chairman Carlo Biagioni said he expects the plan to extend beyond the Chamber’s members to other retailers in the town.
He said: “What we are trying to do with the chamber of trade is just to improve the look of the town. I’m sure the 86 members are going to do that and we’re going to pass it on to the rest as well.”
Act members got out their paintbrushes to touch up benches and lamp posts ahead of this week’s Alnwick International Music Festival.