Park proves a winner with visitors

A VISITOR survey has found very high levels of satisfaction and recognition of the Northumberland National Park brand.

Those who took part cited general friendliness and quality of accommodation as the main factors where experience far exceeded expectation.

Improving mobile phone coverage in the area was also requested.

Tony Gates, chief executive of Northumberland National Park Authority, said: “The National Park brand is a major asset for Northumberland and the North East, so it’s important that we encourage all aspects of visitor service to provide that excellent experience.

“We are clearly delivering such quality through the independent spirit of the businesses providing accommodation, who have worked hard and set a high standard to gain this recognition.

“We need to maintain that momentum in other areas and the Authority has been active in campaigning for improved mobile and broadband coverage in the hill country.

“Our recent announcement about 4G mobile filling in the blackspots in the next few years will be very welcome news to businesses whose customers expect continuous communications.”

Qa Research, based in York, was commissioned by the National Park Authority to undertake the survey during the summer and autumn of 2011.