A new website is being launched to help promote Amble’s first puffin festival.
The quirky event is a celebration of the cute black and white creatures and is attracting world-wide interest.
It is taking place in and around the town from May 18 to June 1 and is aimed at promoting tourism, enhancing community spirit and building on Amble’s unique identity.
As part of the run-up to the festival, www.amblepuffinfest.co.uk will be going live soon.
The festival is being organised by Amble Action Group, in partnership with the town council, development trust and business club.
More volunteers are needed and those behind the event are looking for someone special to open it.
The festival will feature food, music, literature, arts, crafts, water activities, eco projects and the puffins of nearby Coquet Island at the time their pufflings are due to hatch.
The events programme is evolving daily.
The opening ceremony is due to start at 2pm in the town square and will include the arrival of the pufflings song and dance routine and a RSPB photo shoot with a giant cutout puffin.
Stephen Lunn will be demonstrating his metal-work art and there will be a barbecue, juggling and face-painting.
A music concert is also due to take place on the day.
The festival also has Facebook and Twitter pages.