A new initiative has been launched in Alnwick to better promote the town and make it more accessible to visitors.
The Alnwick Quarters scheme has been unveiled by the town team before the start of the busy summer tourist season
The concept promotes Alnwick as a modern medieval town and divides the town-centre map into four, colour-coded segments – Bondgate Without, Bondgate Within, the Market District and the Castle Quarter.
Each one is being promoted in a different way and has been designed to reflect the history of the layout of Alnwick, taking into account the types of businesses and attractions based in the areas.
For instance, the Castle Quarter is being labelled as the independent heart of the town, while Bondgate Without – including Alnwick Playhouse and Barter Books – is being promoted for its theatre, literature and style.
It is hoped that the initiative will make it easier for people to find their way around the town and flag-up key areas of interest.
Mayor of Alnwick, Bill Grisdale, said: “It is all about trying to market Alnwick and brighten up the town and make it better.”
The concept was taken to the town team by Alnwick Chamber of Trade, after an idea by Caroline Stewart, of Narrowgate-based Bari Tea.
She said: “When I opened the shop in 2011, I became aware of how visitors were finding it difficult to navigate around the town.
“This is a way of helping people understand the flow of Alnwick and how they can move around the town.”
She has urged businesses in the town to join in with the Alnwick Quarters idea, which is being adopted by Northumberland County Council and will be included in its visitor information maps.
Alnwick Town Council will be updating its map boards around the town to include the new-look information.
One of the maps has been installed along Greenwell Road, pictured above, and banners are going to be displayed around the town, indicating each of the Quarters.