More than just stable, Bedmax is galloping

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A NORTH Northumberland firm producing high-quality horse bedding products has seen its exports to the Gulf galloping ahead with the help of a Government initiative.

Bedmax Ltd, of Belford, has developed its shavings from British pine trees. The timber is screened and sterilised to produce a dust-free, 100 per cent natural bedding for all types of stable horses.

Since its launch in 2000, it has become the bedding of choice for many leading racecourses in the UK as well as a growing number of trainers in the UK, Ireland and Hong Kong. It is also used by veterinary clinics and hospitals, studs and breeders and professional competitors in every equestrian field from show-jumping to polo and endurance riding.

However, keen to ensure it was making the most of opportunities in overseas markets, the company contacted UK Trade and Investment (UKTI) and has made good use of a wide range of services including Gateway for Global Growth (G3) and the Overseas Market Introduction Service (OMIS).

More recently it has signed up to the Virtual Export Manager (VEM) initiative to focus on opportunities in the Gulf, particularly the United Arab Emirates (UAE).

Through VEM the company was teamed up with James Rundell, an experienced equine specialist in the UAE, who has used information supplied in the OMIS report to develop new business in this market.

Tim Smalley, managing director at Bedmax Ltd, said: “VEM has given us a real chance to make the most of the OMIS report. The knowledge and experience has helped us become more proactive in the UAE.

“We’ve visited the market on a number of occasions and have now won several new orders worth in excess of £25,000 and have shipped our first containers of bedding out to the UAE. “We’re also in the process of quoting for four prestigious new tenders to supply bedding to stud and endurance organisations in the UAE, this would not have been possible without the support of VEM and UKTI.”

For more information about VEM, OMIS and the range of services available through UKTI call the North East International Trade Hotline on 0845 05 05 054 or email

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