A mum of two has turned her redundancy into a new career opportunity - by setting up her own online business.
Joanne Croot, who was born and raised in Alnwick, is mum to pre-school girls Erin and Florence.
She has always had a love of retro design and is highly influenced by Scandinavian design and particularly 50s, 60s and 70s.
So, spotting a gap in the market for retro children’s clothing, she decided to capitalise on it.
And she set about creating a one-stop shop for all things retro and a little bit quirky, and even a vintage-inspired item or two.
Now living in Morpeth, Joanne set up her online kids clothing boutique, Retro Kids.
Her product range so far includes clothing for kids, aged zero to six, accessories, gifts, toys, wall art, soft furnishings, gift wrap and greeting cards – and much more.
It was also important to Joanne that her items are ethically sourced.
She said: “We proudly support ethically-produced British brands, the majority of whose products are made in Britain.
“The European brands use ethical factories of which many are based in Europe.
“Many of the clothes are made from organic cotton with labels carrying the Fair Trade, GOTS or Oeko-Tex certificate, which means it’s nothing but the very best for your little ones.”
“I have spent a lot of time sourcing the perfect stock and seeking out talented artists.
“It’s a very enjoyable part of my daily workload.
“I have found my products from many different sources, from spotting something great on a blog, in a magazine, when on holiday or via word of mouth.
“I choose items that I love and hope that others will love them as much as I do.
“I don’t stock anything that I wouldn’t be happy to have for our own children or give as presents to family or friends.
“The products make a refreshing change from the ubiquitous children’s TV characters and short-lived fads.”
To find out more about the company, and Joanne, and to see the products and ranges on offer visit the website at www.retrokids.com