As we look ahead to this year’s campaign to support The Stephen Carey Fund, we also reflect on the success of the 2013 march for SHAK.
As of this week, the total raised for the north Northumberland-based dog charity is £14,566.48, taking the total from the three Jam Jar Army campaigns so far to £40,000.
This means 2013 was the most successful Jam Jar Army yet and the third consecutive year in which the £10,000 target has been comfortably surpassed.
The original idea for the Army came from author Judith O’Reilly who teamed up with the Gazette in 2011, launching the campaign for HospiceCare North Northumberland in May.
The community really took to the idea and more than £13,000 was raised for the Alnwick and Berwick-based charity by Christmas.
The 2012 campaign was opened up to a reader vote from a shortlist of local beneficiaries and Alnwick Playhouse Youth Theatre came out on top, going on to raise more than £12,000 to give theatrical opportunities to youngsters from the area.
And then at the start of last year, SHAK was the winner in a close-fought battle with this year’s winner, The Stephen Carey Fund.
Eight groups and charites were in the running this year and almost 400 votes were cast.
In second place was the Northumbrian Hedgehog Rescue Trust, followed by the Citizens’ Advice Bureau.