World-renowned fishing firm Hardy and Greys is releasing a new version of its famous Bouglé reel, which this year celebrates its 110th anniversary.
And in October, the production of the highly-regarded tackle will return to Alnwick, after a spell of overseas manufacture.
It is part of a wider strategy by the company to bring more production back to Alnwick.
Sales and marketing director Ken Brewster said: “We’ve been making tackle in Alnwick since the 1870s and the craftsmen and engineers at Hardy have been behind many of the major innovations in tackle design for the last 140 years.
“We owe it to our heritage to maintain a core manufacturing facility here.
“As a cousin of our most famous reel, the Perfect, the Bouglé was the obvious first choice.
“We also plan to repatriate Lightweight, Cascapedia and Marquis reels over the next 18 months.”
The Bouglé will add a sixth line to the list of products currently made in Alnwick, alongside the Perfect and St George reels, the Artisan Sintrix fly rods and the Gladstone and Moran split cane fly fishing rods.
The company is launching a new mail-order catalogue and an ecommerce website showcasing the made in England range and the craftsmen and skills behind it.