New boutique lingerie website due to launch
Becca and Valerie Pow.
A mother and daughter have teamed up to start a new online lingerie boutique, which is set to launch on Saturday.
Valerie and Becca Pow, from Longframlington, are behind Bella’s Blush.
The online boutique will be a ‘one-stop shop’ for lingerie in all styles, specialising in small back sizes.
It is set to boast an exclusive selection of brands from a range of suppliers providing ‘fun and elegant designs’.
The idea was initially thought up at the beginning of the year and now, after months of hard work and planning, the business dream is set to become a reality.
Nineteen-year-old Becca said: “Bella’s Blush is a one-stop shop for women and girls which will provide lingerie at an affordable price, but more unique than what is currently down the high street.
“However, Bella’s Blush will not be like any other boutique.
“We have realised that most women struggle to find well-fitting and beautifully designed lingerie, so the mission to address this became business.
“With the understanding that women with small back sizes and large cup sizes have trouble finding elegant and attractive bras to fit, this became our main focus, searching far and wide for suppliers that would cater for what young women are looking for.
“We will start our sizing at a 28 back, which means will we cater for girls who often find it hard to buy pretty lingerie on the high street.
“But, with some styles going up to 36 back size, we aim to be inclusive.”
Becca, who drove the idea forward, dropped out of university to kick-start the venture.
Having been studying business management at Sheffield she decided the time was right to launch the business.
“I was there for a year and I loved Sheffield and I passed all of my exams, but I decided I wanted to be doing business as opposed to learning about it. This is something that I have always wanted to do.”
And with the support of mum Valerie behind her, Becca insists she has the perfect business partner.
She said: “My mum and I have always been close and share a determined attitude.
“One idea lead to another and Bella’s Blush was born.
“My mum has backed me all the way and she has been very supportive.
“I couldn’t think of a better business partner for me.”
Keeping it in the family, Becca’s aunt Heather Rooney will be helping with the business’s accounts, while the boutique’s name also has its roots in the family.
Becca said: “The name fell into place as Bella is a combination of my name and my sister Ella’s name, and Blush is appropriate for buying lingerie.”
For more details, visit the company’s website – www.bellasblush.co.uk – or visit the Facebook page at www.facebook.com/BellasBlush
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Friday 24 May 2013
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