A north Northumberland student has 300,000 reasons to be proud of his success in a prestigious design contest.
That is the number of posters featuring the artwork of Harry Butters, from Alnwick, that will be printed and distributed around all of the UK’s universities.
The posters aim to encourage participation in the National Student Survey, organised on behalf of the Government and acknowledged as the best barometer of student opinion.
Harry studies at the University of Huddersfield and his lecturer decided that the competition would be great for his final-year advertising design students.
In the end, seven of the students made the final cut in a competition with 3,000 entries, but it was Harry who walked away with the top prize, which includes work placements at two of the top agencies in the country.
Harry decided to keep things clear and simple.
“A lot of posters are just too complicated,” he said. “The whole point of the NSS is to get someone to go online and do the survey.”
Drawing on a range of influences and styles, Harry used large white type against a black background, before two visits to Ipsos MORI, who run the survey, to fine-tune his winning concept.