A special discount on portions of Norwegian cod and chips from a Seahouses shop has proved popular with hungry punters today.
Pinnacles Fish and Chips is currently offering the meals for 99p, as part of a campaign to celebrate Norway Day.
And to cope with the expected demand, the shop has doubled the number of discounted portions, increasing it from 400 to 800.
The meal-deal will be available on a first-come, first-served basis and the offer will run until all 800 portions have been snapped up – which could mean that there will still be some available tomorrow.
The shop opened its doors at 11am and Kevin Cox, from Consett, was the first punter to take advantage of the 99p offer.
He said: “I think it is fantastic. We saw the offer was on and thought the offer was great.”
A steady stream of people came through the doors before lunchtime and larger queues started forming just after noon.
The north Northumberland eatery is the only outlet in the county and one of just two in the North East to be selected as one of the 99 shops to be involved in the offer.
The Norwegian Seafood Council and a number of Norwegian Frozen At Sea fishing vessels have come together to launch a UK-first partnership and have given 16 tonnes of sustainably-caught Norwegian cod to 99 British fish-fryers to commemorate the 200-year anniversary of the country’s constitution – known as Norway Day – and to share the sustainable cod which is available in abundance in Norway’s Barents Sea.