Parking problems that traders say are driving customers away from Amble are to be investigated by the county council chief executive.
Steve Stewart has promised local councillor Robert Arckless he will look into the concerns.
Coun Arckless told town council members civil parking enforcement continued to cause concern.
“I am aware that the impact on local business continues to be a serious problem,” he said.
His biggest worry was “the pace of change to outdated parking regulations at a local level”.
Amble Business Club members have pressed the county to remove some loading-bay designations in Queen Street so more shoppers can park there.
The town council and the business club are working together on ideas to improve the situation.
Extra difficulties would be caused when roads were closed for utility works and repairs, it was said.
The new system of parking wardens has been criticised by county councillors as a ‘dash for cash’ because so many tickets have been handed out in small communities.