Charity targets growth through business strategy

Age UK
Katherine Shearer.

Age UK Katherine Shearer.

Age UK Northumberland has announced the continued growth of its valuable services to older people in the county, bucking a national trend.

At its recent AGM, chief executive Katherine Shearer reported that the planned growth in delivery of much-needed support services to core areas across Northumberland is giving the organisation strong foundations on which to continue to expand.

She said that the challenging strategy launched at the beginning of the year, services review and redesign, coupled with an internal structure review, has and will result in huge changes and a positive impact in how the organisation works and supports older people and the focus is on building upon this approach further.

She said: “Our staff and volunteers work tirelessly and I am honoured to be in a position where I can show them exactly what that time and effort means.

“The financial performance of Age UK Northumberland over the last 12 months has given the organisation a unique opportunity to be able to offer even more to those we need help the most.

“To continue with this success we must drive the business forward and further grow our charitable funds to ensure we continue to deliver the quality services that the older people of Northumberland rightly deserve.

“We need to maintain the message that any assistance to help the elderly in our society remains massively underfunded, so we are more grateful than ever to anybody who can support us in any way and are driven to uncover and secure further revenue from every avenue possible.”




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