A century of fines has been handed out to dog owners who fail to pick up after their pets.
The Don’t Stand for It campaign, run by Northumberland County Council’s public protection service, has helped increase the number of people reporting the problem of dog fouling.
So far in 2013/14, the council has given out 100 fines.
This information from the public has led to improved targeting of enforcement to hotspot areas across Northumberland.
A zero-tolerance approach continues to be implemented with £75 fixed penalties being issued for first-time offenders.
Anyone caught for a second time or who does not pay their fine within 14 days faces prosecution and a fine of up to £1,000.
Coun Dave Ledger, deputy leader of the council, said: “The fact that this number of fines has been issued shows that dog fouling continues to be a major problem for our communities and that the council is determined to put its zero-tolerance policy into practice against the people who do not pick up after their dogs.”
The Upper Barresdale area of Alnwick has been targeted, with eight fines handed out.
The money recovered through fines is being used to pay for a dog calendar, 100 per cent of the sales of which are going to charities in Northumberland.
You can report dog fouling on 0845 6006400 or www.northumberland.gov.uk and click on the ‘report dog fouling’ link.