It was dubbed the most extreme 10k adventure race. Yet it failed to reach the starting line – on two separate occasions.
And it has sparked anger, after the second cancellation of The Norse Challenge 2013.
The obstacle race was originally due to take place on Sunday, July 28, at Druridge Bay Country Park.
All 1,000 places had been snapped up, with people coming from far and wide.
However, it was postponed on the morning of the event, after hundreds of hardy runners had arrived, with organisers citing adverse weather and hypothermic conditions as the reason.
It prompted criticism from would-be competitors, who hit out at the lack of organisation and last-minute cancellation.
The event was rescheduled for the weekend of September 7 and 8. Those behind the challenge, Steve Cowell and Keith Turner, recognised there had been some issues and promised to iron them out.
A refund was also offered.
But now, just weeks before the new date, it has been axed again, with no explanation.
And the event’s Facebook and Twitter pages are no longer operating.
A message posted onto The Norse Challenge’s website reads: “It is with great regret we inform you The Norse Challenge 2013 is cancelled.
“We are refunding everyone. We estimate around 400 refunds are still to be processed. We are working through them as quickly as possible.”
It has caused anger among would-be competitors, who had signed up to take on obstacles such as a giant mud slide and wading in the North Sea, among other things.
On Twitter, Ben Davidson wrote: “I see @norsechallenge is officially cancelled. What a joke!! #shambles.”
Rob Martin added: “Cancelled for second time. No real apology for all the hard work, training and charity raising.”
Another said that he only found out about the cancellation through a friend, instead of receiving a call or email from organisers.
The Gazette spoke to Mr Cowell on Tuesday, but he said that while he was helping out with the rescheduled event, he was not involved officially this time round. He couldn’t say why it had been cancelled.
The Gazette emailed Mr Turner for a comment, but received no reply.